How to Sell on Amazon in 2023: A Guide to Selling on Amazon

A Guide to Selling on Amazon: How to Sell on Amazon in 2023

How to Sell on Amazon in 2023: A Guide to Selling on Amazon

I'm thinking about how to sell on Amazon. The first step is to sync Amazon and Shopify. Shopify is an official Amazon Partner, enabling entrepreneurs like you to sell your products on Amazon. You can use Amazon as an additional sales channel to increase your revenue.

This article explains how to start selling on Amazon and why you should list your products on the marketplace. Plus, learn some tips for maximizing your Amazon sales. It also debunks some myths about selling on Amazon for beginners.

NOTE: You have many options when it comes to how you sell on Amazon. But… I can't use any tools for dropshipping on Amazon.

Why you should sell on Amazon

1. It is the largest online sales channel

Amazon is the largest online sales channel for online retailers. With over 1.9 million active Amazon sellers, the site has proven to be a strong presence.

Shoppers find the best-selling products on Amazon first. No wonder he 89% of them say they are more likely to purchase products from Amazon than other e-commerce sites.

Don't be discouraged by the amount of competition you may face. By selling your products on Amazon, you're better off where your customers are. Don't let your competitors steal all your potential sales.

2. Additional sources of income

The main reason you should learn how to sell products on Amazon is because it will give you access to a second stream of income.

If your customers are on Facebook, create Facebook ads to reach them. If your customers love reading and learning about your area of expertise, create a blog so they can easily find you. If your customers shop on Amazon, sell on Amazon. Selling on the marketplace can increase your sales and even connect with new customers.

3. Trustworthy brand

Amazon is a recognized and trusted brand. Amazon was founded in 1994. That's why we have over 24 years of relationship and trust building under our belt. If your store is relatively new and therefore has low brand awareness, customers may feel safer buying from Amazon than from your store.

By selling your products on Amazon through your own store, you can build a great brand image and reputation. Also, if you sell on Amazon, you have access to customers who may be a little more risk-averse.

Over time, customers who consistently buy from you may end up buying directly from your store.

4. Many people have accounts

As I mentioned earlier, Amazon has millions of active users. In the US, there are currently 150 million Amazon Prime members. The average Amazon Prime user spends $1,400 annually on Amazon products alone.

Therefore, when it comes to e-commerce, Amazon has a large market share in the industry. People with Amazon Prime accounts are more likely to search for the products they want on Amazon because of the special benefits they receive as members.

Being where your customers are is important. If your primary audience is in the United States, it's worth selling your products on Amazon.

5. Minimum charge

One of the benefits of selling on Amazon is that there are no listing fees unless you sell as an individual and not as a merchant account.You can add as many products to your Amazon store as you really want. Amazon Pro Merchant accounts require a monthly payment of $39.99 plus a percentage of sales. If you sell a lot of products on Amazon, the monthly fee seems minimal.

6. Proven Success Model

Many people who sell products on Amazon have achieved great payouts on the platform. About 0.3% of Amazon sellers make more than his $100 million in sales on Amazon alone, and 0.6% make more than his $50 million in sales. The numbers may seem small, but $100 million is a lot of money for a brand to make just one of his sales channels. Especially since 51% of Amazon sellers make more than $100,000 in sales each year, the odds are definitely in your favor. With your unremitting efforts, you too can become an Amazon success story.

4 Misconceptions About Selling on Amazon

1. Amazon's marketplace is crowded

With hundreds of millions of products on Amazon, there's still room for businesses like yours to make money.

Even if you can't compete on price, potential Amazon customers may choose your product over your competitors and suppliers.

Do not add barriers. Even if you only made an extra $10,000 in revenue from selling your products on Amazon, you'd still make more than you would have if you avoided it.

2. You can set and forget

Entrepreneurs often believe that marketplaces lead people to discover your product on their own. You need to be proactive in generating sales, especially in the beginning.

Once you've built a few sales and received positive reviews, you're more likely to be discovered organically.

3. You can lower the priority of your store

In reality, Amazon is just one online selling site. You can also sell on other platforms. However, your own online store will prove to be more valuable in the long run as you will eventually be able to sell.

And even if Amazon no longer exists or the shop is closed, you can count on your online store.

Don't rely on one sales channel. The more income streams your business has, the less risk you have if any of them go wrong.

4. New Products Can't Get Organic Traffic

New products can get organic traffic if properly optimized.

And if you send paid traffic to your product as soon as you upload it, and focus on getting sales and reviews early on, new products can get organic traffic, too.

Potential customers may be wary of products without reviews, but some people buy products without reviews if they want something.

What is Amazon FBA or Fulfillment by Amazon?

Amazon FBA (Fulfilled by Amazon) is a service offered by Amazon in which Amazon carries the seller's inventory and ships the products to the customer on the seller's behalf. Products fulfilled by Amazon can reach your customers with faster shipping times.

When considering how to sell your products on Amazon, you should consider whether you will ship the products to your customers yourself or ask Amazon to do it for you.

You can save additional Amazon fees if you ship it yourself. Failure to deliver products consistently within a reasonable period of time may eventually result in being kicked off the platform.

Plus, with Amazon FBA, Amazon takes over most of the work, so he has one less responsibility to worry about. Amazon FBA sellers are also eligible for free shipping on orders over $49 on all products except books (book sellers are eligible for free shipping on orders over $25).

Note: Using Amazon FBA does not exempt you from selling through other sales channels. This means you can continue to sell in your online store, Instagram, Facebook, and other marketplaces like Walmart and eBay.

How to Become an Amazon Seller in 8 Steps

1. Choose a product to sell on Amazon

The first step in learning how to sell on Amazon is understanding what to sell on Amazon. Merchants as inspiration.

The dropshipping platform has thousands of products in different categories. Check out the products listed to get an idea of what you can sell on Amazon Marketplace.

2. Does your store meet all the requirements?

To become an Amazon seller, you must meet all requirements and ensure your products are not restricted.

Niche products such as baby products, books, pet supplies, toys, and games can start Amazon stores right away. You can view additional eligible stores. If your niche isn't listed there, you'll need to apply for approval.

Amazon also restricts products such as hoverboards, explosives, and weapons, so don't sell anything that falls under Amazon's restriction guidelines.

3. Create a professional seller account

If you currently run a Shopify store, you likely need a professional Amazon account.

The Individual Selling plan adds his 0.99 cents of his Amazon listing fee every time he sells an item, especially his other Amazon fees, plus he loses margin.

With the Professional Plan, you pay a monthly subscription of $39.99 plus some category-related fees in your Professional Seller Account.

To register, you will need to go to Amazon Seller Central and enter your name, email address, and password.

Next, you need to share your business details. Next, you'll need to provide Amazon with your business' billing, tax, and product information to continue the process.

4. Category approval application

As part of the process of selling on Amazon, you'll need to apply for category approval. Some categories require approval from Amazon before being added.

Popular categories such as clothing and accessories, shoes, handbags and sunglasses, and jewelry require approval before being sold.

Review the approval requirements for each category to determine specific next steps.

5. Connect your Amazon account to your Shopify account

After you receive Amazon's approval, connect your Amazon seller account to your Shopify account. In the left navigation of your Shopify dashboard, find and click the + button next to Sales Channels.

A popup will appear where Amazon is listed first. Click Add Channel.

Then click Connect to Amazon.

6. Create a product list

Under Sales Channels, you will see Amazon. Click it, then click the Create List button.

Then click Select Products. You can choose from two options. As a private label seller, you must click the option "This product is made by another brand" below.

Select this option to search for AliExpress products and become an additional seller. Once you've found a product to sell, click Select. Finally, you need to select Publish. And repeat this process for each item.

7. Streamline your inventory

Effective inventory management is the key to success when selling products on Amazon. Maintaining healthy product inventory levels for both direct and marketplace customers is critical.

As orders are received on Amazon, inventory levels will begin to decrease, so be sure to update your inventory to reflect the current availability of products on your Amazon listings.

8. Send traffic to your Amazon store

The most important part of learning how to sell products on Amazon is knowing how to promote your products.There are several ways to promote your Amazon products. Here are some ideas to get you started.

  • To sell products on Amazon, you need to leverage all the audiences you have. For example, if you have a mailing list for your business that you've been building for a while, you can send them a link to their Amazon store. The advantage of using email traffic is that they are already familiar with your brand. Loyal customers may also write positive reviews on Amazon, which is necessary to sell products to people outside of your mailing list.
  • Another tip for selling on Amazon is to add product links to your Pinterest group board. Most small brands don't have many social media followers. That's why group boards are a great way to tap into large audiences. You can use tools like PinGroupie to find boards related to your niche.
  • Amazon Ads are one of the most popular ways to sell on Amazon when you don't have your own audience. To increase awareness of your product, your advertising budget will help you gain an edge over competitors selling similar products. If you're promoting Amazon's best-selling products in your account, those products will automatically sell when they're seen by customers.

How to Sell Successfully on Amazon: 5 Tips

1. Treat your Amazon store like a physical shop

When you sell products on Amazon, just because you upload your products doesn't mean you'll get six figure sales.You should treat it like an online store.

You should use Amazon ads or other methods to drive traffic to your Amazon product pages.Your product pages should be optimized. Must get great reviews. Must provide excellent customer service.

In a nutshell, your brand still has to live up to its high reputation, even if your products are sold on Amazon.

2. Get Online Reviews Early

Focus on getting positive reviews early on. Do more for your customers when you sell your products on Amazon. If the customer is upset, we will promptly issue a refund. If we receive a negative review, we will contact the customer to have it removed.

You can also keep your customers happy by providing replacements quickly and with excellent service. After doing the above, many customers change their reviews if asked. I have experienced being able to sell many products.

3. Focus on product page optimization

Optimizing your product pages is important when selling on Amazon. Tools like Merchant Words can be used to determine the estimated monthly search volume of keywords and the categories in which they dominate.

Choosing popular keywords can increase your chances of being found organically by customers. The Keyword Tool can also help you identify products to sell on Amazon.

4. Paying for Amazon Ads

Paying for Amazon Ads is optional and not required to grow your presence on Amazon. One of the benefits of paying for advertising is access to Amazon search data to facilitate selling on Amazon.

Amazon's cost-per-click is often much lower than other ad networks. Product ads also blend well with other products, making them more likely to click on products that meet their needs.

5. Register as a Professional Seller

If you upload countless products, having a professional seller account can save you money for your Amazon store. As a pro, you can add as many products as you want. There is no publication fee.

The more products you list on Amazon, the more likely you are to be found. Also, the more products you sell on Amazon, the more money you can make. Especially product volume in the market is great for increasing sales.


how to sell on amazon for free

Register as a private seller. This saves you monthly fees associated with professional seller accounts.

How to sell on Amazon without buying a product?

Register for Merch by Amazon. This is the Amazon version of print on demand. Simply design your product and start earning every time your customer buys your product.

Selling on Amazon is profitable?

Selling on Amazon is still a great way to make money. More than half of Amazon sellers make between $1,000 and $25,000 a month, according to JungleScout.


Becoming an Amazon seller can bring additional income to your business while at the same time finding new customers you might not have access to on your own.

The first focus when selling products on Amazon is to get product reviews so that you can build social proof and trust. Take advantage of mailing lists, social media followers, advertising services, and Amazon affiliates at your disposal.

With Amazon's best-selling products in your shop, you'll be unstoppable.

Summary: How to Sell on Amazon in 2023

  1. Choose your product niche
  2. View eligibility requirements
  3. Create a professional seller account
  4. Category approval application
  5. Connect your Amazon account to your Shopify account
  6. Create a list of products
  7. manage inventory
  8. Send traffic to Amazon listings

Anything else you would like to know about selling on Amazon? Let us know in the comments below.

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